Word: gel
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Dates: during 1990-1999
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...pose, other advertisers have succeeded in working mathematics into their marketing messages. Merrill Lynch hailed the Fermat proof in its "human achievement" ads; and Fendi, declaring in Pidgin English that "a woman is theorem which cannot be solved," introduced its Theorema line of enigmatic fragrance, body lotion and bath gel...
...that even pranks can land kids not just before the school board but before a judge. Two weeks ago in Virginia, a pair of 10-year-olds appeared before a judge on felony charges that they tried to kill or injure their teacher. One of them squirted soap gel into the teacher's water bottle as the other watched. The teacher wasn't hurt, but he felt threatened enough to contact police...
Harvard Coach Tim Wheaton and his returning squad for next year have a lot to look forward to as they will continue to gel, but they will sorely miss the senior leadership that has carried them throughout the year...
...caused by hundreds of different kinds of viruses. Finding a single treatment that is cheap, as well as safe and effective against all of them, is a daunting task. (Today's cold remedies treat only the symptoms and not the cause.) Then I started wondering if the folks at Gel Tech, the company that developed Zicam, knew what they were doing. Just four days after Gel Tech announced that its study of Zicam had been accepted for publication by the American Journal of Infection Control, the journal editor asked the company to withdraw it. Like an overeager novelist, Gel Tech...
Charles Hensley and his colleagues at Gel Tech thought the solution was as plain as, well, the nose on your face. Why not skip the mouth and spritz the zinc directly into the old proboscis? They developed a gel that can do just that and tried it out on 104 volunteers. The results of this study, having been withdrawn once, will probably never be published in a scientific journal. Because Zicam is marketed as a homeopathic remedy, however, the Food and Drug Administration doesn't require it to undergo rigorous testing...