Word: gelatine
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Dates: during 1930-1939
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...Gelatin Slows Them...
...Knox incorporated her company for $300,000. In 1925 this was raised to $1,000,000. Since 1913, Rose Knox's son James has been her assistant. They control the stock, keep profits closely secret. Knox gelatine is currently made in factories at both Johnstown and Camden, N. J., is sold in 300,000 stores the world around. About 80% of Knox sales are plain gelatine, made from calves' bones mostly imported from the Argentine and processed in lime water for six weeks until the gelatine is boiled off.* In 1935, follow-ing competitors JellO, Royal Gelatin...
...color process too delicate for mass reproduction, in which thin sheets of gelatin instead of metal plates are used for printing...
First big account was Certo, for General Foods Corp. Knowing nothing about gelatin products, Partner Benton went to New Jersey, Partner Bowles to Connecticut, ringing doorbells for four months, asking housewives questions until they had 533 typewritten pages of data for their campaign. General Foods gave the young firm a terrific boost when it handed Salesman Benton six big food accounts on his birthday in 1932, still entrusts it with a handsome slice of its $10,000,000 annual advertising budget. One of Benton & Bowles's smartest stunts was to cash in on 1933 Repeal sentiment for Adolf Gobel...
...surfaces and ceilings. But as a magnet picks up nails, those pads pick up germs which are shed at every step. The appalling trail of potential infection which a restless fly leaves may be shown, the Institute stated, by causing the insect to walk across glass surfaced with sterile gelatin. Soon the footprints are visible under the microscope-outlined by teeming colonies of bacteria...