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Word: gelatine (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...this week was hovering around 7. Broad explanation was that while Standard Brands net sales were holding up fairly well, the profit margin was growing narrower and narrower. In 1937, beating the bushes with such radio headliners as Rudy Vallée (for Fleischmann's Yeast and Royal Gelatin Desserts), wooden Charlie McCarthy (for Chase & Sanborn Dated Coffee), "One Man's Family" (for Tender Leaf Tea), Standard Brands ran up record net sales of $122,517,121. But even in briefly booming 1937, Standard Brands' net profit was only 73? a share compared with...

Author: /time Magazine | Title: TRADE: Pennies from Leaven | 3/11/1940 | See Source »

...well-tailored knee, resigned. Charlie's hour was cut to 30 minutes, shorn of his sarongster stooge Dorothy Lamour. The advertising business buzzed with Standard Brands' changes: J. Walter Thompson kept coffee, tea and yeast; Royal Baking Powder went to McCann-Erickson; Royal Gelatin Dessert to Sherman K. Ellis. The advertising budget, about $5,500,000 in 1939, came in for some pruning...

Author: /time Magazine | Title: TRADE: Pennies from Leaven | 3/11/1940 | See Source »

...yeast fad could not last forever. Many a yeast-eater turned to vitamin pills, easier to take and just as reassuring. Many another just quit. And Standard Brands' profits began to depend more and more on coffee, tea, gelatin, other items in its varied line, all with narrower profit margins than yeast...

Author: /time Magazine | Title: TRADE: Pennies from Leaven | 3/11/1940 | See Source »

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