Word: gelatinize
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N.C.R.'s restless research has brought some exciting new inventions, such as a carbonless carbon paper (chemically coated sheets that reproduce type on impact). While working on this, N.C.R. discovered a method of enclosing liquid in microscopic gelatin capsules, thus making a liquid look and act like a solid. So treated, castor oil becomes tasteless-because it is covered with gelatin. More than 1,000 companies are investigating the process to see if it can be used for their own products, and the Pentagon has contracted with National to "encapsulate" liquid rocket fuel so that it will pack...
...year ago, when Anderson replaced hearty George Humphrey, it looked to some Republicans as though Treasury might have swapped rock salt for gelatin. Humphrey was categorical, authoritative (said a Cabinet member: "When George speaks, everybody listens"), and dogmatically orthodox. He even inspired last year's hard congressional attack on defense spending and foreign aid by warning that, if spending were not cut, "You will have a depression that will curl your hair...
...successor, Mortimer, was chairman of the star-studded Advertising Council from 1947 to 1950, headed the United Community Campaign fund last year. Under him, each General Foods' sales dollar has brought a pretax profit of 10? v. 7? for its chief competitor, Standard Brands (Chase & Sanborn coffee. Royal Gelatin, etc.), and General Foods' stock has risen from $30 in 1954 to $57 last week...
...spent six to eight hours a day at his quilt-covered Steinway practicing the staggering repertory each entrant was expected to master. Plagued with colitis, he dutifully went in for dieting and rigorous physical conditioning, boosted his strength with massive doses of vitamins and six packages of Knox gelatin a day. Sundays he checked his progress with Mme. Lhevinne, or gave small private recitals for groups of friends. When he left for Moscow, his phone bill was unpaid and his Columbia Artists contract was running out, with no talk of a renewal...
Most important, the new rules clamp down hard on the numerous additives used in mass ice-cream making. FDA approves the continued use of such lump-preventing stabilizers as gelatin, locust-bean gum, sodium alginate, guar-seed gum and extract of Irish peat moss. But it frowns on any further use of alkaline neutralizers, e.g., baking soda, which some producers use to sweeten up sour milk and cream, make it palatable. Totally banned: certain acid emulsifiers that make ice cream smooth by breaking down the barrier between fat and water. While approving chemicals that occur naturally in food, FDA rejected...