Word: gelatinize
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Today 33-year-old Bob Scherer is a slick-haired epitome of the successful young man who had an idea. His Gelatin Products Co., on Detroit's East Side, is one of the first ten U. S. "ethical"* pharmaceutical houses in net profits. Its new $750,000 plant, its money-making patents, belong to him, his wife and their four children in a family partnership. Last year his Detroit plant turned in a net of $872,000 on sales of $3,800,000. His Canadian plant, across the river at Windsor netted $72,000 more, and the British plant...
Last week, already maker of 90% of the soft gelatin capsules used in the U. S., Bob Scherer was busier than usual. Slugabed still, he got down to the office closer to 11 o'clock than 10, spent most of his days in a big white leather chair in a swanky modernistic office hard by his cocktail bar. But the bar did no business, for Capsuleman Scherer was finishing arrangements for moving his Windsor plant to Toronto, for upping his 1939 production of medicament-filled capsules from...
Three years in father's basement did the job that Mr. Scherer looked back on last week. For when he came up he had a patented process for high-speed manufacture of capsules, made by running strips of gelatin through rotary dies. For filling his capsules, Bob Scherer worked out a machine process that was not only faster but more exact than any of the hand-operated processes he had ever seen. For capital he borrowed $3,000 from his father, raised $2,000 on General Motors stock lent him by his mother-in-law, went to work...
Because his process was fast, cheap, exact, business poured in; rest of his expansion was out of earnings. Gelatin Products spread into an adjoining store, then into an old factory, finally got its new plant this year, complete with bridge tables and lounging chairs in the men's washrooms. Today it supplies 177 U. S. pharmaceutical houses (including such big fellows as Parke, Davis and International Vitamin Corp.), puts up 142 capsuled formulas, is the largest buyer of vitamin compounds in the world. Gelatin Products buys some 60% of its own pharmaceuticals direct, makes a profit on them...
...well-tailored knee, resigned. Charlie's hour was cut to 30 minutes, shorn of his sarongster stooge Dorothy Lamour. The advertising business buzzed with Standard Brands' changes: J. Walter Thompson kept coffee, tea and yeast; Royal Baking Powder went to McCann-Erickson; Royal Gelatin Dessert to Sherman K. Ellis. The advertising budget, about $5,500,000 in 1939, came in for some pruning...