Word: gelatinize
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...this week was hovering around 7. Broad explanation was that while Standard Brands net sales were holding up fairly well, the profit margin was growing narrower and narrower. In 1937, beating the bushes with such radio headliners as Rudy Vallée (for Fleischmann's Yeast and Royal Gelatin Desserts), wooden Charlie McCarthy (for Chase & Sanborn Dated Coffee), "One Man's Family" (for Tender Leaf Tea), Standard Brands ran up record net sales of $122,517,121. But even in briefly booming 1937, Standard Brands' net profit was only 73? a share compared with...
...yeast fad could not last forever. Many a yeast-eater turned to vitamin pills, easier to take and just as reassuring. Many another just quit. And Standard Brands' profits began to depend more and more on coffee, tea, gelatin, other items in its varied line, all with narrower profit margins than yeast...
Early next month Dill, who has been with the Fatigue Laboratory ever since its organization in 1927, will start feeding his guinea pigs an ounce of gelatin a day. Not in dessert form, this gelatin is dry and must be washed down with cold water...
...amount of gelatin in the ordinary dessert, he pointed out, is probably less than one tenth of an ounce. No one knows the exact chemical formula of gelatin; it is a complex protein containing carbon, hydrogen, oxygen, and nitrogen...
Twenty-two students, mostly Freshmen, have volunteered to act as guinea pigs in a novel experiment which the University is sponsoring, David B. Dill, professor of Industrial Physiology, announced yesterday. The object of the experiment is to determine whether gelatin is the miracle food it is claimed...