Word: gelatinize
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
First big account was Certo, for General Foods Corp. Knowing nothing about gelatin products, Partner Benton went to New Jersey, Partner Bowles to Connecticut, ringing doorbells for four months, asking housewives questions until they had 533 typewritten pages of data for their campaign. General Foods gave the young firm a terrific boost when it handed Salesman Benton six big food accounts on his birthday in 1932, still entrusts it with a handsome slice of its $10,000,000 annual advertising budget. One of Benton & Bowles's smartest stunts was to cash in on 1933 Repeal sentiment for Adolf Gobel...
...surfaces and ceilings. But as a magnet picks up nails, those pads pick up germs which are shed at every step. The appalling trail of potential infection which a restless fly leaves may be shown, the Institute stated, by causing the insect to walk across glass surfaced with sterile gelatin. Soon the footprints are visible under the microscope-outlined by teeming colonies of bacteria...
...dessert, "fresh strawberries in season are preferred above all else" with ice cream sundaes closely following. Pies without a top crust and most gelatin desserts are in disfavor as are New England fish and boiled dinners and Boston baked beans. Probably Bostonians take their meals in the dining halls just to get away from those dishes...
Children born at Manhattan's Fifth Avenue Hospital, where Dr. Kugelmass is associate pediatrician, received the gelatin-salt-sugar solution at two-hour intervals both between and immediately after nursing during the "first critical three days of life." Instead of losing seven, eight ounces on the average, the specially fed children lost only an average two ounces. They also rapidly lost "the so-called physiologic apathy, somnolence and stupor in the newborn secondary to birth shock and the compensated acidosis universally present. ... All of the infants began to gain weight on the fifth day of life at a rate...
...gelatin, an easily assimilable food, transmits water to the infant. The salt helps to retain water in the baby's system. The gelatin also raises temperature, which is subnormal at birth, and elevates blood pressure, which the shock of birth has lowered. The dextrose supplies calories for the babe's first vital activities...