Word: gelb
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Dates: during 1960-1969
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...rinses have been aimed mostly at would-be blondes, is making a major effort to add more shades. Last week in Seattle and Phoenix the company began test-marketing six "Radiantly Red" hair colors with such names as Fire brand, Heady Wine and Spicy Clove. Says Clairol President Bruce Gelb: "We're giving the brunette something to think about...
Plenty of Encouragement. Changing hair color is almost as enduring a female experience as pregnancy. Surveys show that the average woman thinks about it for nine months before she decides to change her shade for the first time. In October, when Radiantly Reds will be marketed nationally, Gelb will offer plenty of encouragement by means of TV, magazines, bus and subway posters. "Every woman should be a redhead at least once in her life," Clairol will suggest. "Some lucky girls are born red," says another ad. "Others catch up." Of its $45 million advertising budget, the company is committing about...
...Neill, Arthur and Barbara Gelb...
...Neill, Arthur and Barbara Gelb...