Word: geller
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Dates: during 1990-1999
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...watch barely shudders. "Timex," intones an announcer. "It takes a licking and keeps on ticking." At last, television viewers understand that they have been watching a sly parody of both the famous Timex slogan and the sort of magic act often performed by such self-professed psychics as Uri Geller...
Among the unamused: Geller himself. After the ads aired in 1989, he sued Timex and the advertising firm Fallon McElligott, which created the spot, for a very down-to-earth $8 million. Geller asserted that Timex used the fame of his "psychic abilities" to sell their watches. But last month a New York district court judge threw out four of Geller's five claims, such as the assertion that the ad violated his right to control his own image and publicity. The case will now proceed on the sole claim that Tim Dry, the actor featured in the commercials...
...many are tormented over what to do next. Some refuse to throw more money into a losing business, but experts warn that such a policy can cost more than it saves. "A hotel operation can go quickly into a graveyard spiral if some action isn't taken," says Laurence Geller, who runs a hotel advisory firm in Chicago...
...Science is the driving force," says Ronald G. Geller, who works at the National Heart, Lung and Blood Institute. "Right now, the initial review groups that review applications consider only direct costs...
...enormous amount of money," Geller said in the statement. "One can do many things with...