Word: gelusils
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Dates: during 1970-1970
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...also moving into the merchandising of some 200 Ringling Bros.-labeled products from bed sheets to vitamins-an operation that will add at least $1,000,000 to the circus' $16 million gross this year. And as he puffs on a Dino cigar and pops a Gelusil tablet for heartburn, he plots his next expansion of the circus itself. By 1973, he counts on fielding a third three-ring unit in the States and another to tour Europe. "In this day of sex, violence and X-rated movies," figures Irvin Feld, "what else can you take the entire family...
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