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Last week, Chesterfield was busily buying up other advertisers' contracts and erasing all the billboard ads at New York's Polo Grounds. The company would sponsor all telecasts of the Giants' home games next summer (over WNBT), and wanted no free riders (last year the Gem Blades billboard in Yankee Stadium stole Gillette's show). This summer, Chesterfield will make sure that the Polo Grounds is adorned with a big Chesterfield ad, deep in center field...

Author: /time Magazine | Title: Radio: A Message from the Sponsor | 2/16/1948 | See Source »

...appraisal of the estate if the late Washington hostess, Evalyn Walsh McLean exploded a popular myth. Her famed, traditionally unlucky, 44¼-kt. Hope Diamond, which Sunday-supplement readers had thought of as a $2,000,000 gem, was valued at $176,920 ($22,920 more than was paid...

Author: /time Magazine | Title: People: Thoughts for Today | 1/12/1948 | See Source »

...From various points of view that afternoon's performance of "Idomeneo" was the high-water mark of the musical season in Boston and very probably in New York, too. Singing and staging combined as they seldom do in the opera world to produce a performance which was a gem in itself and, more than that, opened up new vistas for the future of Boris Goldovsky's pet project...

Author: NO WRITER ATTRIBUTED | Title: The Music Box | 1/5/1948 | See Source »

Traditional paternal advice to the youth about to embark on a collegiate career include two subjects, and one of these is invariably gambling. On their relative complexity, Lord Chesterfield wrote to his son in an unpublished gem: "The diversion of the chase is considerably easier to master, my boy, than the intricacies of chance...

Author: By Richard W. Wallach, | Title: Egg In Your Beer | 12/1/1947 | See Source »

...scarabaeoid object labeled "Agnimani, the Magic Gem of the Orient" from one Baron Richard de Touche-Skadding...

Author: /time Magazine | Title: Foreign News: Curiosity Shop | 11/10/1947 | See Source »

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