Word: gem
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...actors aren't the only ones getting a rough ride in Blood Diamond, an action thriller about the illegal gem trade set during Sierra Leone's brutal civil war. The Warner Bros. film, due for release on Dec. 8, has the diamond industry concerned that moviegoers may walk out of cinemas with the idea that all diamonds are tainted. The gem folks, including...
...film is historical, but the history is recent. And since a diamond's worth is intimately connected with its significance for romance, the gem industry knows it can't be too careful about the film. The World Diamond Council (W.D.C.) hired crisis p.r. firm Sitrick & Co. to coordinate a reported $15 million campaign to counter the movie's message. Full-page newspaper advertisements detailed the measures diamond producers have taken to end the flow of conflict diamonds. An industry website, diamondfacts.org sprang up, retailers were encouraged to educate themselves about the issue, and Zwick was pushed to tout the complete...
...gem folks say the decision had nothing to do with Blood Diamond. "The movie had no impact on the deliberations and outcome of the recent Kimberley Process Plenary," says W.D.C. spokesman Carson Glover. "The diamond industry began confronting the problem of conflict diamonds long before Hollywood was aware of it and will be focused on it long after Hollywood loses interest." Activists, though, say the W.D.C. was much more proactive at this Kimberley Process meeting than in the past. "I think that the upcoming film must have had an impact on their moves to support calls to strengthen the Kimberley...
...order--were felled by militias loyal to warlord Mohammed Farrah Aidid. Eighteen U.S. special forces were killed, and the world community's involvement in Somalia effectively ended. What followed was a decade and a half of intermittent war that reduced Mogadishu to rubble. Along the "green line," the architectural gem of the former Italian colony that bore the brunt of the warlords' reign, the once proud edifice of the National Bank is obliterated, and only a stone shard remains of the cathedral's twin bell towers...
...lyrics provide an added level of distaste. One track is titled, “If It Ain’t Broke, Break It” and the other, creatively-titled “What About Love” features this poetic gem: “What about love that lasts for ever / what about time to see it through / if you don’t give you just don’t get it / what about love?” It’s almost like he misunderstood that mash-ups are supposed to include sampled snippets of songs...