Word: gemeinschaft
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Dates: during 1960-1969
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Erhard has used the phrase before. For weeks before the September election, he lectured campaign audiences on it, giving cabaret performers a field day for jokes about the "chloroformed" and "uniformed" society. Others unkindly compared it to the Nazis' Volks-gemeinschaft (people's community), or to the treacly togetherness of Moral Re-Armament. Ludwig Erhard had something quite different in mind, and he spelled it out a bit more fully in last week's two-hour inaugural address to the newly elected Bundestag. The new society, said he, "is not created by one action, but unfolds through...
...mill flattery includes tape-recording the professor's lectures, pretending to shift one's major to his field, and inviting the wretch to speak at one sorority house after another. One Northwestern sociologist finds graduate students going in for the "Gemeinschaft attitude"-getting folksy through baby sitting, for example. This puts them on almost unassailable ground: "How can a teacher flunk someone his kids like...
This is not to imply that American anthropology has lacked scholarship. What must be stressed as well, however, is its tendency to invoke the opposite myths: the noble savage and his gemeinschaft society, unfettered by civilized restraint in a rural paradise with a stable moral order. Such was the picture painted by Robert Redfield of the Mexican village of Tepoztlan; such was the picture that Oscar Lewis challenged when he broke precedent by restudying Tepoztlan. His invasion of another scholar's territory touched off a controversy. Lewis accused Redfield of looking at peasants through rosy-colored lenses; Redfiled damned Lewis...