Word: gen
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Dates: during 2000-2009
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...differs sharply from its predecessor, the General Education (Gen Ed) system introduced...
Originally, Gen Ed required that students take two courses in each of three academic areas: the humanities, the social sciences and the natural sciences. This was in addition to the Expository Writing (Expos) requirement and a stringent four-semester in-residence language requirement...
...were going to get into it," he says. But Tanner also believes that to appeal to women, urban consumers and kids, "golf stuff cannot look like golf stuff." So his company created sexier golf styles like spaghetti-string tanks and baby Ts. He targeted the urban fashion market and Gen X kids with a logo that features his "UGG Man"--a black golfer with "dancing dreads." Soon celebs like Samuel L. Jackson and Justin Timberlake were wearing the stuff...
...newer and larger survey, conducted late last year by the Boston-area marketing group Reach Advisors, provides more evidence of a shift in attitudes. Gen X (which it defined as those born from 1965 to 1979) moms and dads said they spent more time on child rearing and household tasks than did boomer parents (born from 1945 to 1964). Yet Gen Xers were much more likely than boomers to complain that they wanted more time. "At first we thought, Is this just a generation of whiners?" says Reach Advisors president James Chung. "But they really wish they had more time...
Chung and others speculate that the attitude differences can be explained in part by forces that shaped each generation. While boomer women sought career opportunities that were unavailable to their mostly stay-at-home moms, Gen Xers were the latchkey kids and the children of divorce. Also, their careers have bumped along in a roller-coaster, boom-bust economy that may have shaken their faith in finding reliable satisfaction at work...