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...Gen X, says Werbach, responds to aggressively hip, visual and interactive messages. Want to fight oil drilling in Alaska's Arctic Wildlife Refuge? Set up booths to sell black snow cones. Want to protest the G.O.P.'s eco-bashing? Hang Newt Gingrich pinatas, provide a bat and whack for candy. To influence policy, call out the "dorm-storming" troops--activists who knock on college doors and urge students to E-mail their legislators. "We communicate in a different way," Werbach says. "We can sit here bemoaning Beavis and Butt-head, or we can learn from their appeal...
Nothing--and everything--prepared Kevin Smith to become, as he has been called, "the King of Gen X cinema." The son of a postal clerk in Highlands, N.J., he recalls an uneventful childhood "in a white-trash town. I watched six hours of TV a day. I read comics and went to Mass on Sundays. In high school, I worked as a busboy. On weekends, we'd hang out and make crank calls and go drinking. Defining moments of my generation? When Fonzie jumped over the shark tank in Happy Days...
Chain-smoking in a Hollywood deli, his Falstaffian form wrapped in a thrift-store overcoat, Smith scoffs at Gen X pulse takers. Twentysomethings tell pollsters they are industrious, "to present themselves in the best light. But we're not career-driven. You watch your parents work all their lives, and what do they have to show for it? My generation wants to get the most for doing the least." As for politics, he says, "we'd rather talk about the President's infidelity. Look, the dude cheated on his wife...
However, like many Gen Xers who forswear the rat race, Smith seems seduced by it. Sure, he still lives in the Jersey 'burbs, with his View Askew Productions only a few blocks from his new condo in Red Bank. Sure, he's invested his profits in buying the local comic-book store. And sure, he claims that moviemaking--especially with his girlfriend as leading lady and a close buddy as producer--is "an easy way to avoid manual labor." But what about the pressure of writing the script for Warner Bros.' big-budget Superman Lives...
...flock of other military officers. "My regret is that the public discussion surrounding my potential nomination blurred the facts in a number of recent cases," Ralston said. He will continue in his post as vice-chairman of the Joint Chiefs. Defense Secretary William Cohen and Joint Chiefs Chairman Gen. John Shalikashvili lavished praise on the 32-year-military veteran, hailing his "superb advice" and "devotion to duty." Defending his choice for chairman to the end, a resigned Cohen steeled his nerves for round two in the search for candidates who can cut the mustard on their personal history as well...