Word: gen
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...Gen X, the lyrics of Alanis Morissette's Hand in My Pocket defines the guarded hopefulness of the new generation...
...success, Mohajer's attitude (the vinyl cover of her appointment book reads F___ IT!) is distinctly Gen X, light-years from boomers' idealized image of their own youth, forged in the crucibles of the civil rights, antiwar and feminist movements. Is there a generation gap? "Oh, my God, I'd have to say yeah!" she answers. Before Hard Candy, she wanted to be a plastic surgeon, a goal her father, a cancer researcher, opposed. "My dad does not believe medicine should be used for high-class fashion--it puts patients at risk," she explains. "But I think...
...With Gen X, comfort is key. When Mohajer's boyfriend transferred from Boston University, where they were both students, to the University of Southern California, she followed. The real lure? "The California weather." (Now he works for her, when he's not playing in his underground techno band.) Running a 25-employee company has not cramped Mohajer's slacker style. "I function like an average human being of my age. I go to clubs, movies and watch MTV," she says. "It's so fun! I'm a TV junkie. I need to go to Melrose Anonymous! Eating Cap'n Crunch...
...senior, founded the Sierra Student Coalition. At Brown he nurtured it into a nationwide corps of 30,000 activists. He was elected to the Sierra Club's 15-member board of directors in 1994, and last spring his colleagues voted him in as president. His mission? Gen X-ing a 600,000-member organization with a median...
...environmental movement is..." Werbach pauses, searching for an epithet. "Mature," he finally says, with distaste. To appeal to Gen X, it must focus on local action, with an accent on multiculturalism. "When I started the Sierra Student Coalition, I took s___ for selling out to a white organization," Werbach says. "It is not just about Yosemite and the beauty of the wilderness. It is about cities--the air we breathe and the water we drink. When I speak in urban grade schools, their No. 1 issue is the rain forest! That is disempowering, when these communities are surrounded by incinerators...