Word: gendai
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Dates: during 1934-1934
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...familiar chatty style. Omoshiro ("Interesting") Club (now Fuji) was inspired by the Curtis magazines in the U. S. "An organ for all that was interesting and amusing, light and soothing," it was designed to sell at a low price and develop into a popular advertising medium. No. 5, Gendai ("Present Generation") was a serious magazine of the review type. With No. 6, Fujin Club, Noma entered the women's field against heavy competition, lost money for four years. Shojo Club, for girls, was No. 7. "We must not preach greatness or ambition to girls as much as to boys...
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