Word: genderism
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...Designed by architects Guiliana Salmaso and Goetz Maximilian Keller, each of the rooms comes with an unusually well-appointed kitchenette including such flourishes as champagne flutes and Asian-accented porcelain. Living areas come stocked with seductive Linari room fragrances, gender-specific toiletries by La Bottega, flat-screen TVs, DVD players and DSL high-speed Internet access. The hotel also boasts an Aveda beauty salon, a "wellness center" and a restaurant-bar serving Italian-Asian fusion cuisine. Says T?nzer of the $14.6 million investment: "It's a declaration that the neighborhood has finally arrived." We couldn't agree more...
...women (and men) in midlife must depart from traditional adulthood and grow in a different dimension. Like teenagers, we have the opportunity to dream: to imagine different scenarios for the future, to go to school, live in a new city, take a trip. But we need to close the gender gap. No longer separated by unique family roles, women and men have a common agenda: to find new purpose and cement relationships, to kick up and have fun. Abigail Trafford Washington For many years, the idea of a man having a midlife crisis provoked laughter. How many cartoons and jokes...
...that older men are running day-care centers, word-processing firms and pet businesses and senior women are operating farming companies, residential-construction firms and plumbing outfits. Ellen Freudenheim, author of Looking Forward: An Optimist's Guide to Retirement, attributes many of the reversals to what she calls gender envy. "Women want the power that the men have, and men want to experience the better interpersonal relationships that females have," says Freudenheim...
Moreover, what is normally preferable in mega companies--youth and employees working in traditional gender roles--is less important in the world of the self-employed, points out Michael Stull, who directs a center for entrepreneurship at California State University at San Bernardino. "Clients and customers don't care if you have gray hair and if you're a man running a business in a woman's world or vice versa," Stull says. "They want to know that you have experience and that you can do the job better than anyone else, and often prefer someone who is older...
...Gene Fairbrother notes, if you're going into a reverse-gender business--especially a bit later in life--it is almost essential that you at least have some background in a related field to get funding and be taken seriously by clients, suppliers and peers. That is especially true if you are starting a business from scratch, as opposed to buying into a franchise, as Cole did. Role-reversing boomers need to utilize all the contacts they have made over the years to help attract customers. They may find more acceptance than they would in a corporate setting, but they...