Word: genderism
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Shortly after appearing on “Millionaire,” Redd was named one of Glamour magazine’s top ten college women, which also recognized her co-authorship of a Princeton Review book about the gender gap in SAT scores...
Citing racial and gender discrimination, a black, female librarian at the Design School’s Loeb Library has filed a lawsuit against the University...
When the EEOC did take up Goodwin’s case—a-year-and-a-half after her initial contact—it was dismissed without a hearing. The commission found that her supervisor’s comments did not demonstrate racial or gender bias...
Knowing your customer well enough to avoid costly business goofs has always been an elusive goal of marketing strategists. Standard demographic data--age, gender, employment status, income, place of residence--are usually insufficient to forecast consumer behavior with any precision. That's why during the past five years market researchers have been developing more sophisticated tools to get inside consumers' heads. It's no longer enough for companies to know you are a 35-year-old white male making $45,000 a year and have a wife, 2.5 kids and a mortgage. To predict accurately what...
Indeed, consumers today have far more choices and, with their greater ethnic diversity and the blurring of gender roles, are far more difficult to stereotype. A woman who checked the "Hispanic" box on her census form could easily prefer Vogue magazine to Latina. "Not only is the world less homogeneous today, but even in the past, we assumed the world was more homogeneous than it actually was," says John Karlson, senior vice president of strategic development at Martin/Williams, an advertising agency based in Minneapolis, Minn. "People's identities are much more wrapped up in their hobbies, sports teams, political affiliations...