Word: gene
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Dates: during 1940-1949
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Only recently Gene Autry, now the dandiest, gaudiest, most popular singing cowboy in all Hollywood, turned down an offer of $3,000 to endorse a cigaret, because he does not smoke and his vast fandom knows it. But he gum-chews like a kraut cutter. So last Sunday night Gene Autry went to work at $1,000 a week on a new half-hour radio show over CBS for Double Mint gum, replacing Wrigley's Gateway to Hollywood series of last year. First time out on radio's Melody Ranch, Gene lassoed the folks with...
...Gene Autry is no stranger to radio. He twanged his first radio ballad over KVOO in Tulsa in 1928, for nothing. Hollywood tapped him in 1934 to start a movie career that no other hell-for-leather guitar plunker has ever equaled...
...Gene Autry, at 32, gets $12,500 each for eight Republic pictures a year, got $25,000 from Twentieth Century-Fox for Shooting High with Jane Withers, makes $10,000 to $12,000 a year on phonograph records that sometimes outsell Bing Crosby's. Another $25,000 a year comes from his magic imprimatur on cap pistols, sweat shirts, cowboy suits, a bandit-hunt game, toothbrushes, bandannas, books, balloons, dolls, a new, syndicated comic strip, make-up kits...
...Gene Clark, top notch miler of last year, will not be able to run until the outdoor season; another miler, Charles Olefather, has transferred to Nebraska University. Rolla Clark, a half miler, will be out of school this year due to a severe illness...
Maney's stunts are those of a born tongue-in-cheeker. When he did the publicity for The Great Magoo, which the critics drubbed, he had a hand in the decision of its playwrights, Ben Hecht and Gene Fowler, to lie in state in separate coffins at a funeral parlor. For Billy Rose, Maney concocted an advertisement for "100 bona fide noblemen" to serve as dancing partners at Rose's Fort Worth Frontier Centennial. "In answering," read the ad, "submit photographs in uniform, with orders, ribbons and decorations evident. . . . Bogus counts, masqueraders and descend ants of the Dauphin...