Word: generaldirektor
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Dates: during 1954-1954
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Because of his years of American training in G.M.'s Opel, Nordhoff did not wear the pompous, punctilious air of German industry's traditional Herr Generaldirektor. He spent hours on the production line, talking to workers and explaining what he was trying to do. When he arrived, only 700 cars a month were being built, and nobody had the faintest idea how much they actually cost. Nordhoff installed a rigid cost-accounting system...
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