Word: generale
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Dates: during 1940-1949
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...Promotion Department, was a 28-page, 19 by 24 inch book titled The TIME Audience in Heraldry. In it were 16 shields, of which six are reproduced below, symbolizing the arms that each of these groups of TIME readers might have worn had they lived before heraldry fell into general disuse. Its purpose was to call attention to TIME'S advertising pages by demonstrating that TIME readers are a most desirable audience for messages about many major products and services...
...steel," the fact-finders reasoned, "would be urged as a pattern to be followed in other industries; this in turn might well cause price dislocations . . . interruptions to production might ensue." Steel workers themselves "would run the risk of losing more than they had gained." Said the board: "In general, it seems desirable at this time to stabilize the level of wage rates . . . the union [should] withdraw its request for a general increase in rates...
Many appliance makers were feeling the effect of the expiration of consumer credit controls (installment credit rose to an alltime peak of $9.3 billion in July). General Electric Co.'s President Charles E. Wilson said that the outlook was bright (see below) and that G.E.'s appliance business had picked up more than it usually does in the summer. Other appliance makers, who had cut back for lack of orders in the spring, were once more allocating some goods and calling back furloughed workers...
...last week, General Electric's big, genial President Charles E. Wilson returned to his office to find 50 red roses in a basket beside his desk. "My favorite flower," he murmured, thumbing through them for a card. When he found one, from a Chicago bank, he was obviously touched. "Why," said Wilson, "they aren't even customers of ours...
Died. Major General Walter Campbell Short (ret.), 69, commander of the Hawaiian Department of the Army when the Japanese attacked on Dec. 7, 1941; of a heart ailment; in Dallas. Demoted and relieved of his duties within ten days after Pearl Harbor (as was his Navy counterpart, Admiral Husband E. Kimmel), Short ended a 40-year military career by retiring from the Army a few weeks later, worked through the war as a traffic engineer in the Ford Motor Co. plant in Dallas...