Word: generale
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Dates: during 1950-1959
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Responsibility for what appears on TV, said NBC, should be properly spread among networks, local TV stations, independent producers, ad agencies, advertisers, and the viewing public. Possible members of a "public policy committee": the president of the American Bar Association, the president of Vassar, an ex-chairman of General Electric, Educator James B. Conant, retired U.S. Judge Learned Hand...
...medicine's continuing war against cigarettes as the principal cause of lung cancer, Surgeon General Leroy Burney of the U.S. Public Health Service was back in the ring last week, punching hard in another round. In the A.M.A. Journal, Dr. Burney reiterated that 1) all smokers have a higher death rate from lung cancer than nonsmokers, 2) heavy and long-continued cigarette smoking goes with the highest lung-cancer death rate, and 3) it helps somewhat to quit smoking, even after years of indulgence. But this time Dr. Burney went farther, added: "No method of treating tobacco or filtering...
...General Motors Corp., hardest hit, with 215,000 workers laid off and all production at a halt, was moving faster last week than even its own executives expected. G.M. expects to have all divisions operating at full speed by Dec. 18. Chevrolet plans to have 63,000 workers back, producing 40,000 cars a week, by about Dec. 16. The 13 Chevy assembly plants are shooting to break the alltime record of 188,410 cars produced last December. Chrysler Corp. finally had to shut down this week for lack of steel, but plans to start up again next week, will...
Tested Ingredients. No company has done more to revolutionize U.S. cooking than General Foods Corp., the world's biggest food processor. It sparked the revolution with its line of Birds Eye frozen foods, still the biggest-selling brand. Last year it put its 250 products (including different flavors and varieties) into 4.5 billion packages that the housewife took home for $1.1 billion. On pantry shelves and in refrigerators from Maine to Florida, its products are household words -Jell-O, Maxwell House coffee. Post cereals, Swans Down cake mix, Sanka, Minute Rice, Gaines dog food...
Running this cook's colossus is a job for a man with tried and tested ingredients. The man: Charles Greenough Mortimer, 59, the solidly packaged (5 ft. 10 in., 195 lbs.) chairman and chief executive officer of General Foods. The ingredients: a mind as restless as a bubbling stew, a big pinch of Madison Avenue savvy, a full measure of shrewd selling experience. All this is mixed with an insatiable curiosity about the U.S. woman-what food she buys, what she would like to buy, and how it can be made easier to serve...