Word: generale
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Dates: during 1950-1959
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...There are the phony commercials: the foam in the beer glass, which is often really soap suds; the home permanent on the pretty model, often the result of a two-hour session with a hairdresser. Last week, the FTC issued a complaint against Libby-Owens-Ford Glass Co. and General Motors, charging "camera trickery" on commercials, e.g., pictures were taken through open windows that were supposedly taken through clear plate glass. There is the blatant, organized sale of plugs, i.e., set under-the-counter fees for mentioning firms or products on the air (the field in which the devious schlockmeister...
Headless Giant. Yet the trouble lies even deeper than that. The quiz hearings served to focus a general discontent with TV, a widespread feeling that its masters do not allow the medium to live up to its great promise. In defense, TV's top men could and did say that they have enormous problems, chief among them the vast and amorphous audience. Where a newspaper or magazine can address itself to one kind of audience, television must play...
...baffled poll takers and battled all the harder when downed by defeat. "Wild Bill'' Langer was a hired farm hand at 15, a lawyer at 20, a Columbia University liberal arts graduate at 24, a county prosecutor at 28. Defeated for Governor in 1920 and for attorney general in 1928, he ran again in 1932, won the governorship, then got nabbed for conspiracy (forcing federal workers to contribute to his campaign) and was jailed. He defied the court that disqualified him as Governor, won his appeals but lost the G.O.P. 1936 primary, ran successfully as an independent...
...steel to last into early December at reduced production rates. Chrysler, already operating on a four-day week, will probably have to shut down completely by late November. American Motors expects to continue at its present high production rate. Studebaker-Packard also hopes to get by without any cutbacks. General Motors is just about shut down; the company is short all types of steel, has laid off 200,000 production workers and closed down all lines except limited production of Buicks, Corvairs and G.M. trucks and buses. G.M. estimates that it will be six weeks before the closed plants...
...Devilmaker. In general, Bahian art is the product of humble and nameless artisans. But so potent is Exú that even making his image is rarely undertaken except by direct appointment by the Orixás (gods). Top Bahian devilmaker today is Reginaldo Andrade Costa, 28, a part-time garage mechanic who agreed to make them only when a regal candomblé priestess known as a mãe do santo (mother of the saint) explained that the iron figures were harmless until "blessed." His raw material is scrap iron, but Costa's crudely formed statuettes are striking embodiments...