Word: generale
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Dates: during 1960-1969
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...with his own petty, geometrical, spiritual stability, knowing exactly what is good and what is evil, and never in doubt. For it was not to him that El Greco, Thomas Mann and Dostoyevsky spoke, but to him who undergoes an endless process of self-development, whose unrest is not general but directed towards a search for the truth about himself and his mission in life." Between such an audience and his actors, Grotowski attempts to induce what Artaud called "a cosmic trance" and what Grotowski calls "secular holiness...
...general monetary matters, Burns seems sympathetic to Conservative Economist Milton Friedman's theory that the Federal Reserve should expand the money supply at a fairly steady rate of 2% to 6% a year, depending on economic conditions. Friedman often debates economic policy with Burns on holidays in Vermont, where the two economists have vacation homes next to each other. Not surprisingly, Friedman hailed Burns' appointment as "splendid." Friedman admits, however, that "Arthur takes a long time to make decisions, and once he has made them, it is very difficult to get him to change his mind." Economist Raymond...
...General Mills, General Foods and other major food processors that have extensive low-calorie lines will most likely change to some other sweetener. "The public will continue to look for other diet products rather than return to sugar products," says Marvin Eisenstadt, an official of Cumberland Packing Corp., producers of Sweet 'N Low, a sugar substitute made of saccharin and a cyclamate. It is unlikely, however, that dieters will switch to saccharin, since it often leaves a bitter taste. Obviously a big pot of sugar awaits the inventor who can formulate a new product that is safe, sweet...
...market research, still think more in terms of product than consumer. The privateers are usually young veterans of advertising or marketing who work on ideas supplied by clients or develop and sell products on their own. More than 20 independent new-product firms are at work on projects for General Foods, National Biscuit, Johnson & Johnson, Bristol-Myers, Continental Can and other companies...
...Pont, finding one name can tie up the talents of a team of marketers, lawyers, advertising men and psychologists. They comb the computer lists, eliminating those words that are difficult to pronounce, look bad in print or are too similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater...