Word: generaled
(lookup in dictionary)
(lookup stats)
Dates: during 1920-1929
Sort By: most recent first
(reverse)
Having promised themselves "the largest magazine circulation in the world" by 1934 (TIME, July 1), publisher-cousins Robert Rutherford McCormick and Joseph Medill Patterson of nickel-weekly Liberty last week moved to make that circulation profitable. They simplified the duties of the general manager who had gotten Liberty's present circulation, by calling in a man better fitted to supervise the getting of Liberty's advertising...
...general manager thus relieved is Max Annenberg, Number Three Man of the Patterson organization. Jewish-born, raised among the Irish of Chicago's First Ward, a newsboy early trained by the Chicago Tribune and for several years by Hearst papers, Max Annenberg learned all there was to know about circulation. When he returned to the Tribune in 1907 he said: "You make the newspaper. Ill sell it." His confidence in himself was shared by the newsdealers, whom he made his friends by every means at his command. Once, when they were crying for newspapers to sell during a Chicago...
After duplicating his Tribune circulation success with the Patterson-McCormick New York Daily News (largest in the U. S.), Circulator Annenberg was put in charge of circulating Liberty when it was founded in 1924. Later he was given the general managership. That meant supervising the sale of white-space as well as newsstand sales. Manager Annenberg drove into the job. Than Liberty's advertising sales-methods nothing more high-powered has ever been seen in the business. But advertising men are different from newsdealers. They must be coaxed, cannot be driven. Somehow, Liberty's advertising did not keep...
Rather than demote General Manager Annenberg, a new title of Business Manager was created for the man now called in to build up Liberty's advertising. And the man is an oldtime Liberty counsellor, the best in the business, grey-haired James O'Shaughnessy, longtime Executive Secretary of the American Association of Advertising Agencies (Four A's), famed as a goodwill-maker as well as for his knowledge of advertising, one of the most universally popular practitioners in a highly temperamental profession...
...executive committee of eleven. Chairman is William C. Redfield of Brooklyn, N. Y., Secretary of Commerce in the Wilson Cabinet, president of the National Institute of Social Sciences, author (Dependent America, We and the World). Other committeemen include: Rev. Charles Stedman MacFar-land of Mountain Lakes, N. J., General Secretary of the Federal Council of Churches and National Field Scout Commander of the Boy Scouts of America; Margaret Tyson Applegarth of Rochester. N. Y., children's author (The School of Mother's Knee); Stanley High, brisk young editor of the Christian Herald...