Word: generalistic
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Public relations has certain key words, characterizing the business world in endless multilithed news releases. Creative imagination (coupled with know-how, technical or otherwise) has supplanted Thinking Big-Brainstorm, feedback, humanation, engionomics, generalist, and Group-think--all are indicative of PR's dictionary vitality. Public relations poets pen such couplets as extinct by instinct, selection by inspection, and paralysis by analysis...
...Although 85% of all ailments can be treated by a G.P., many hospitals regard the generalist as a sorting clerk whose chief function is to refer patients to staff specialists. Restrictions on qualified generalists are strictest in large Eastern cities and include a complete shut-out in most teaching hospitals, limitation in others to minor surgery, nonoperative obstetrics, routine medical care. In Baltimore hospitals G.P.s are forbidden even to stitch a small cut or open an abscess in the emergency room. One hospital in Pittsburgh requires that the chief of obstetrics grant a G.P. official permission to use outlet forceps...
...sharp each morning in a white clapboard house in Milan, Mich., a slim, bald man bounces out of bed, pads into the bathroom, takes up an electric razor in each hand and mows off the night's growth of beard. To Generalist John Sherrod DeTar (rhymes with guitar), 54, new president of the A.A.G.P., this ambidextrous start of the day is just commonsense efficiency. "I have a lot of things to do and I want to save time to do them...
Other general practitioners are often less fortunate. Ninety percent of a young G.P.'s new patients in Philadelphia's white-collar Roxborough district are "floaters" with imagined ailments, who drift from one doctor to the next, demand "miracle" drugs and time-consuming examinations. Moreover, a city generalist competes with company and union-sponsored health centers as well as other G.P.s, and must augment his income from private practice by working for the city and a downtown insurance company...