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Word: generality (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

Other cosmetics makers dismiss the Gene Tierney look as, literally, old hat, but they agree enthusiastically with Bergerac on the more general theme that romance and mystery are back in, supplementing if not replacing the natural look. Having established their independence, women can shift from daytime pants to dressy fashions at night, and choose makeup and fragrances to match. "As we move from the '70s into the '80s, there is a general shift from feminist to feminine," says Frederick Scott, vice president of Elizabeth Arden. Marilyn Miglin, owner of a cosmetics salon on Chicago's Gold Coast, agrees: "The trend...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

Bergerac will now work as late into the night as may be required at the Revlon headquarters in Manhattan's General Motors Building (known as General Odors because several cosmetics firms are perched there). But he believes that "if one gets completely immersed in work seven days a week, one loses his balance and that is not good." So he insists on leaving weekends free to take his wife and daughter Mary Jennifer, 20,* to the theater or to his 300-acre Fox Ridge Farm in upstate New York. There, Bergerac has surrounded himself with a menagerie: dogs, ducks, goats...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

Borghese's name, of course, was also chosen (by Revson) to lend a note of elegance; one woman who uses the perfume was let down to discover that it came from Revlon. Says she: "I bought it because I thought it was Italian." Cosmetics names in general are picked to convey some image, but among the thousands of nail polish and lipstick shade names, the images get a bit fuzzy...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

...behind in the ratings all fall. The only consolation has been that, overall, it has beaten CBS. But even that may have been fleeting. In November, according to Arbitron ratings, CBS was marginally ahead. The new programs Silverman will put in may not be better, but they will in general be lighter. "We want to get comedy and a light feel to our network," says Mike Weinblatt, president of NBC Entertainment. "We are looking for young adults, and comedy attracts them. If you look at the top ten or 15 shows, most of them have comedic overtones...

Author: /time Magazine | Title: Television: Slaughter on Sixth Avenue | 12/11/1978 | See Source »

...that caused a heedless millinery trade to slaughter it to the brink of extinction in the early 1900s. But, as Emily Dickinson pointed out, hope is a thing with feathers, and today the protected Snowy has become a common sight-as well as a hopeful symbol of conservation in general...

Author: /time Magazine | Title: Books: A Library of Christmas Gifts | 12/11/1978 | See Source »

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