Word: generality
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Dates: during 1970-1979
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...carry up to 310 passengers for almost 50% less in operating costs per seat mile than the stretched version of the 727, which has similar capabilities. In a sense, the Airbus is the finest American plane that the Europeans could build; its highly efficient engines are produced by General Electric. The Airbus Industrie consortium has sold 157 Airbuses to 16 airlines, and the largest order, for 23, came from Eastern. In 1974, President Borman began begging American planemakers to build a weight-saving twinjet, but they dallied. Next, a new-generation Airbus, designated the A310, will be a direct competitor...
...bargain hunters are everywhere. Some companies have started to put junior executives on the cramped, cut-rate flights (while senior managers, complaining of the crush on commercial lines, are clamoring for the firm to buy more executive jets). The General Accounting Office, noting that the Government spends $470 million annually on airline tickets, has urged that the bureaucrats take the bargain flights...
...fight. Elaborate libel laws rest on the premise that a name can do real damage. Individuals clearly expect a variety of benefits when they take on new names. For Ellen Cooperman, becoming Ellen Cooperperson was ostensibly indispensable to her liberation. When he planned to run for Governor, Maryland Attorney General Francis Boucher Burch, long called "Bill," legally adopted the nickname with its suggestion of a common touch-but reverted to Francis Boucher after he withdrew from the race. Out of a simple wish to escape the paternal shadow, Graham Williams Wheeler, the son of Kansas City, Mo., Mayor Charles...
...upper hand, sometimes persisting against all efforts at eradication. Cape Canaveral stuck where it was put long ago in spite of efforts to displace it with the chimerical name of Kennedy. Sixth Avenue remains just that to many New Yorkers in spite of diligent efforts to promote the general use of the 33-year-old legal name, Avenue of the Americas. Mount McKinley is still not generally accepted by Alaskans, who tend to prefer the peak's original designation, Denali...
They have also gained a foot in the corporate door. More than 50 companies have been interested in the program since its inception. Funded by the National Endowment for the Humanities, with grants from such corporations as A T & T, Exxon and General Motors, the program has established strong links between business and academe. Part of the mission has been to smash stereotypes. Says one Ph.D.: "It works both ways. Businessmen see us as people with no feet on the ground; we see them as ogres...