Word: generalization
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...were using the phrase ‘educated general reader’ [to describe our audience], but no one is quite sure who that reader is anymore,” says Kirsten Gruesz, Professor of Literature at University of California, Santa Cruz, an editorial board member and contributor of entries on Richard Dana, Jr. and “Mexico in America.” “It’s people who aren’t academics, who don’t necessarily see themselves as big-time readers, but who still maintain intellectual interests and want to know...
Miller is more skeptical. “The authors are people who are trying to write for a more general audience, but that audience spans the illiterate to the incredibly erudite. I don’t think the book is only for scholars…But it’s hard for me to judge what an average ignorant person finds hard to understand,” she says. “Some Americans are so ignorant it’s hard to say what the general reader is. The average American these days doesn’t even read...
While it remains uncertain whether the intelligent general reader still exists, Americans do seem to be reading—just, perhaps, via new media. In March 2009, Amazon launched the Kindle DX, its latest version of an electronic platform for digital media and e-books. The company reported that for those books available on the Kindle, sales were already at 35% of the same editions in print. And the Google Book Search Project, which has made over 10 million out-of-copyright titles available online, was able to do so at an estimated cost of $5 million, according...
...financial crisis that the entire globe was situated within…And there is a lot of disorder in the world of publishing so we didn’t have such a great year last year,” she says, noting that the price of books in general is rising...
...hard time meeting their margin,” Gruesz says. “I’ve personally been buying fewer scholarly books for my collection because even the paperback editions are $30-plus, so it’s a bigger question about the price of books in general...