Word: generalize
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Dates: during 1940-1949
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Blue & White Chips. What happened to everybody this summer was a sudden exodus of TV advertisers, plus an unexpected slump in the sales of receiving sets. Explained Charles G. Mortimer Jr., vice president of General Foods Corp.: "There's one big difference between radio's early days and television's: in radio you had a chance to get in the game [for a] stack of white chips-in television, for national advertisers like ourselves, it takes several stacks of blues to find out whether you've got a pair of deuces or a full house. This...
Although more than 100 manufacturers were making TV sets, 90% of the sales still went to the industry's Big Eight (Admiral, Crosley, Du Mont, Emerson, General Electric, Motorola, Philco and RCA). Last winter both big & small manufacturers were booming confidently ahead in the expectation that 1949 was going to be a 2,500,000-set year. This spring they crashed into a roadblock of buyer resistance. By last week, many of the smaller companies were hanging on by their fingernails...
With the B.s, as with most topflight architects, the contest of modern v. traditional may be all over, with the verdict going to the modernists. The general public has still to be convinced. Architecturally, argue modernists like Neutra, the public has nothing to lose but its chains. But to millions of Americans the chains the modern architect removes are still among the comforts of life: the overstuffed warmth of their living rooms; bedrooms big enough to serve as separate castles-and a refuge from the rest of the family; space to putter and store things in attics and cellars; walls...
Sooner or later, every dollar spent by the U.S. Government must pass the watchful eye of ex-Congressman Lindsay Carter Warren. As the $12,000-a-year Comptroller General of the U.S., Warren has frequently barked an alarm at war contract settlements; he believes that "everybody and his brother were out to get the Government during the lush war years." Last week, Watchdog Warren showed some real bite. In a report to Congress on war contract settlements, he accused federal agencies of "improper payment of many millions of dollars of public funds through fraud, collusion, ignorance, inadvertence or overliberality...
...retailers for $6.95. By last week, only a month after going on the market, the Meter-Matic was on some 5,000 refrigerators. In one of its zones, Nash-Kelvinator began July with the largest inventory it had ever carried. Meter-propelled sales soon cleaned out the stock. The General Furniture Co., in Chicago's slummy South Side, sold more than 2,000 refrigerators and other appliances in two weeks, almost all on the meter plan...