Word: generalized
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Dates: during 1950-1959
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...wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford had an airtight case for a new medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars in the medium-priced field, which already had 60% of the market. Edsel could sell up to 400,000 cars...
...Indian guide splashing toward them through the frozen marsh. "Man is shot!" he shouted. "An accident! An accident!" The two men hurried to another blind, 300 yds. away, where they came on a hunter's nightmare. On the rough hummock, Harry W. Anderson, 67, retired vice president of General Motors, lay dying, a gaping wound in the back of his head. Over his body crouched Harlow Curtice, 66, onetime General Motors president (TIME, Jan. 2, 1956), in a state of trembling shock...
...fewer than four U.S. automakers, Willys, Ford, Chrysler and General Motors, are scrambling for shares of the growing auto market. G.M.'s Holden subsidiary began in 1948 to produce a small car for Aussie markets, sells 100,000 units annually and posted a profit last year of $34 million. National Dairy Products Corp. this year spent $1,600,000 on new plant, was able to declare a $1,800,000 profit, which covered its entire new investment. The story is the same for Cleveland's Lincoln Electric Co., which has nailed down 50% of the market for heavy...
...February 1955, Sir Ernest Oppenheimer, then board chairman of De Beers Consolidated Mines, Ltd., received shocking news. General Electric Co. had succeeded in making a synthetic diamond. Hastily, the world's diamond king conferred with De Beers' top officials, finally said: "If it must be, then De Beers must do it too. We cannot stick our heads in the sand." Last week De Beers finally did it; the company announced that it had developed a synthetic diamond to compete with G.E.'s highly successful man-made stones as industrial abrasives...
Born. To Air Force Lieut. General William E. Hall, 52, Commanding General, Continental Air Command, and Marguerite ("Maggie") Higgins Hall, 39, Washington correspondent for the New York Herald Tribune: a second child, first daughter; in Washington. Name: Linda Marguerite. Weight...