Word: generalizing
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...more about the American mind-set than what consumers are buying, and ignoring, at drugstores, supermarkets and mass-merchandising outlets like Wal-Mart and Target. TIME asked the Nielsen Co. to identify the best- and worst-performing product categories during this recession, and the findings are quite revealing. In general, people are buying more food to prepare at home, a function of their eating out less often at restaurants, which are suffering. At the same time, they're forsaking home furnishings and more discretionary items. "The American consumer is clearly getting back to basics," says Todd Hale, Nielsen's senior...
...what's outperforming on the shelves? A catch-all category called "seasonal general merchandise," which contains thawing salt, body warmers and gift packages with candy, was tops, with a 32% rise. Analysts explain this jump by pointing to the unusually cold and snowy winter, plus the folks who traded down their Valentine's Day purchases from fancy dinners and jewelry to smaller-ticket gift packages. Unit sales for canning and freezing supplies like jars, bags and containers were up 11.5% during the eight weeks ending on Feb. 21, making them the second best-performing category on Nielsen's list. This...
...also down, by a sharp 12.1%. That includes peanut butter; while you might expect people to eat more peanut butter and jelly sandwiches instead of steak during a typical recession, the salmonella outbreak likely dragged down the numbers. Canned seafood, down 13.3%, is a little harder to explain. In general, seafood costs more than other products, but if consumers are trading down to canned goods, one might think they'd be buying more of it in cans. (Read "Why We Buy the Products...
...existing agencies with the freedom to maintain traditional practices or move the agencies in a new direction. “A lot of the time people think entrepreneurship is just starting new businesses, and it’s not,” says Jim McKellar, the CEO and general manager of HSA. “Entrepreneurship is a way of thinking, you’re doing things differently. You are making things more efficient or better or faster, or you’re providing something new within an existing environment...
...Some students agree that entrepreneurship is not adequately presented on campus as a viable career option. While May says that he is satisfied with the level of support he receives from the College, he admits that more resources regarding entrepreneurship would be beneficial to students in general. “Maybe if career services made a push for start-ups being an alternative line of work, besides the standard consulting and i-banking,” says May. “I think that could be beneficial to standardize it as something people think about as their career track...