Word: generic
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Dates: during 2000-2009
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There's a new vending machine making its way into doctors' offices across the country, but instead of dispensing soda or snacks, it spits out generic-drug samples--for free. Only physicians can access the machines, which are designed to counteract the armies of sales representatives who supply medical offices with samples of expensive brand-name drugs. The reps know that patients tend to stick with the familiar, even if doing so means paying more to get a prescription filled. Enter MedVantx of San Diego, whose ATM-like dispensers enable doctors for the first time to give away samples...
Managed-care companies in several states, eager to rein in prescription-drug costs, foot the entire MedVantx bill, which includes keeping track of which patients receive a 30-day supply of one of 21 generic drugs. Among the latest to sign on is Medica, Minnesota's largest HMO, which installed MedVantx machines in 10 clinics this month. According to Medica's medical director, Dr. Ted Loftness, a mere 1% increase in generic prescriptions could save the company more than $6 million a year. --By Julie Rawe and Sarah Sturmon Dale
...York and the world’s only superhero—in fact, the world’s only political superhero. Its protagonist’s remarkable abilities are an interesting wrinkle rather than the center of the plot. A civil engineer by trade, he stumbles onto a Generic Glowing Object (itself an instance of deus ex machina present in nearly every superhero’s origin story) that explodes and inscribes curving scars on his face reminiscent of the metallic tracery on a circuit board...
...echoed Goffman’s sentiments, saying, “I read about two or three screenplays a night, including weekends. But about 80% is just not good.” Bad scripts, he added, are often either too unrealistic to shoot (endless different locations) or too generic...
Worries about fat thighs, too many helpings of FroYo topped with generic sugary cereal and the wish that the dreaded ‘freshman fifteen’ phenomenon were accurate (that College weight gain stops after the first year, and after fifteen pounds)—these are all concerns we might be tempted to associate with female undergrads. Yet, while the female population is brimming with disturbed weight and body image concerns, these problems are spilling over the gender barrier; the incidence of eating disorders and body dysmorphic disorder—a pathology characterized by preoccupations with an imagined...