Word: genericism
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...considered possibilities (raw-meat sandwiches?), a little voice piped up from the backseat. "Do you know what I want for my birthday?" Having forgotten exactly who remained in the car, I fell back on a generic response: "Chocolate cake, pink-frosting flowers and a personalized birthday serenade from a famous teenybopper-heartthrob band?" The voice replied, "No, I want to stay home and play with friends in the backyard...
...weird sitcoms are more interesting than bad, generic ones. But they're still bad. The creators of the brilliant '90s Nickelodeon children's show The Adventures of Pete and Pete have brought their cartoonish, jump-cut surrealism to The War Next Door. The clever premise has a CIA agent turned car salesman followed to the suburbs by his evil, supergenius archenemy. It turns out, though, that the same team also wrote Snow Day, and unfortunately this show veers toward their more recent work, with flat jokes and obvious dialogue. At its best it's a dumb adult show that really...
Merck and Bristol-Myers Squibb say they are pushing for OTC status for their products to make them more widely and cheaply available. But analysts note that Merck's patent on Mevacor expires next year. And while Bristol-Myers Squibb's patent on Pravachol runs to 2005, generic versions of Mevacor will surely cut into Pravachol's sales, justifying Bristol-Myers' push for OTC too. An added benefit: a switch could give the maker exclusive selling rights on the drug for three more years. That's why medicines like the hair-loss treatment Rogaine (owned by Pharmacia Corp...
...then that the question of what caused Alzheimer's disease--the plaques or the tangles--began to loom large. In the mid-1980s, researchers isolated beta amyloid--a generic name for a class of sticky proteins--from the brains of Alzheimer's patients. A short time later, four research teams zeroed in on the gene that encodes the recipe for making the protein. To their great surprise, they discovered that beta amyloid was a fragment of a much larger protein, which came to be known as the amyloid-precursor protein, or APP for short...
...after a while, I got bored with the T900. I wanted the news headlines I cared about, not the generic stuff. And while it was easy to get the hang of the petite keyboard, my e-mails got cut off after about 1,000 characters (shorter than it sounds), and several times I typed an entire message, then accidentally (and irretrievably) deleted it. Other messages never arrived in friends' In boxes...