Word: genericism
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Novartis has since fashioned itself as a health-care company, but its core business, which generated 63% of group sales last year, is branded pharmaceuticals, led by brands such as Diovan and Sandimmun. Vasella leaves the other units--including generic drugs, animal health, Gerber, the eye-care unit CIBA Vision and over-the-counter medicines--in the hands of trusted lieutenants. Novartis announced earlier this year that it will divest the unit that makes foods such as Ovaltine. Some analysts say Novartis could pick up its growth if it got rid of more of its noncore businesses. But Vasella argues...
...some romantic blind alleys, winds up with her. Parents are advised to ignore their more precocious kids' questions about how that little thing goes into that big thing. But they may have to tangle with workplace issues on the North Pole assembly line. Either the elves are making the generic toys (a bike, a sled, a dreidel) that few kids ask for these days, or Santa is deep into copyright infrinement...
...perhaps the greatest example of beginner's luck in Broadway songwriting history, Brooks's simplistic tunemaking managed to stick in your head ("I wan-na be a pro-du-cer") in a way that richer and more ambitious Broadway scores don't. The numbers in Young Frankenstein seem more generic, off-the-rack items: a tongue-in-cheek buddy duet for the doctor and Igor, "Together Again (for the First Time)"; a Dietrich send-up for Frau Blucher, "He Vas My Boyfriend"; a predictable parody of '30s dance crazes, "Transylvania Mania...
Young Frankenstein Broadway's Hilton Theatre; opened Nov. 8Can lightning strike twice? Plenty of sparks fly in Young Frankenstein, Mel Brooks' follow-up to his big hit The Producers. But this time the gags are lamer, the songs (again by Brooks) more generic, and there's no Nathan Lane--though the monster's big moment, doing Puttin' on the Ritz in top hat and wails, almost saves the show. Almost...
...improve its standing as a corporate citizen. The company has overhauled its wage-and-benefits package and rolled out an ambitious sustainability program that even cynics are praising. Using its negotiating muscle against rising health-care costs, the company expanded the number of drugs available in its $4 generic-prescription program to 361 drug products...