Word: genericism
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Lady Sovereign’s generic home, the strange and wonderful London-based not-quite-hip-hop music known as Grime, is easy enough to pinpoint. But somewhere in between her North-West London home and Jay-Z’s Def Jam office, the S.O.V. started sounding like Eminem...
...salesman answers with similar assuredness, and points him towards an appropriate weapon. Another American urges Cohen to shave his mustache so that he looks less like “terrorist.” Upon hitching a ride from a caravan full of frat brothers, amid the generic male jostling, one youth takes the chance to gripe to Borat about how minorities are always “on top” in the United States. The shouts of support when he yells to a crowded stadium that he supports President Bush’s “war of terror?...
...face of such incentives, they cannot avoid distorting their preferences on a subconscious level. Humans have a fundamental psychological need to reciprocate; a study shows that when doctors received free gourmet lunches from pharmaceutical companies, a significant increase in sales from prescriptions was measured. Even when cheaper generic alternatives were available, doctors prescribed more expensive proprietary drugs after accepting such gifts. Why should financial aid officers be any more immune than doctors to basic human proclivities...
Other branding consultants use similar methods. "The majority of kids coming out of college are essentially generic," says D.A. Hayden, who did p.r. for clients like Volkswagen and the Washington Redskins before co-founding Hayden-Wilder last fall to help college grads land their first job. "They need key brand attributes and to be able to talk about them to employers." Rob Borden, 25, who graduated from Middlebury in 2005, paid $2,950 for Hayden-Wilder's "Illumination" package. During his initial fake job interview, which was taped, Borden sat stiffly and said "um" a lot. He rambled without direction...
...arguing it will actually harm poor farmers more than help them, but it denies Oxfam's claim that it asked the National Coffee Association to oppose the applications. The U.S. Patent and Trademark Office turned down Ethiopia's application for the Sidamo and Harar beans, saying the names are generic, but it did grant Yirgacheffe a trademark in August. Do governments frequently trademark native products? It's not uncommon, but they more frequently use geographic certification to brand everything from orange juice to cheeses. Jamaica has achieved great success with its Jamaica Blue Mountain Coffee, which is registered with...