Word: genericism
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That approach doesn't endorse, for example, the generic philanthropy embraced by many corporations--well intentioned though it may be. Advocates of strategic responsibility argue that Ford Motor Co.'s support for the Susan G. Komen breast-cancer fund, for which it has raised $84 million over 11 years, doesn't make much business sense. "There isn't a real clear link, at least in my mind," says Kellie McElhaney, a business professor at the University of California, Berkeley, "between breast cancer and automobiles." After missing out on the early hybrid-car opportunity, which was seized by Toyota and Honda...
...Driver’s subdued wit in “Grosse Pointe Blank.” Also, while the storyline of “Grosse Pointe Blank” was unique and attention catching in its day, “The Ice Harvest” feels like the generic comedic mob movie we’ve all seen before. The only saving grace for Ramis is the performance he gets out of Platt as Pete Van Heuten, an old friend of Charlie’s who also had an affair with his wife. Pete’s drunkenness through...
...according to a landmark government-funded trial published in the New England Journal of Medicine. It found that Risperdal, Seroquel and Geodon, three of the new "atypical antipsychotics" that doctors widely prescribe to treat schizophrenia, are no more effective--and no safer--than an older and much cheaper generic drug called perphenazine. The study was another reminder that the flashy new compounds coming out of pharmaceutical labs may not be worth the high price tags they command. Perphenazine, for example, costs about $50 a month, while the new antipsychotics can easily run 4 to 10 times as much or more...
...Wednesday’s CNN.com is an article about President Summers facing criticism for comments on Dean Kirby—faculty coffee table gossiping as front page national news. Or perhaps you remember a New York Times story from March of this year about how Harvard was switching to generic cereal brands. Because of this media attention, Harvard has a vested interest in making sure that even the most minor negative incident is avoided. If Harvard were as careless or carefree as other schools have been in the past, it would undoubtedly be subjected to a blistering barrage of scrutiny...
...officially changed its name to Boloco Inspired Burritos on Tuesday.The name change to Boloco—short for “Boston Local Company”—was motivated in part by the Boston-based burrito shop’s plans to expand nationally. A name as generic as The Wrap cannot be legally protected under trademark laws.“We currently have 10 locations, and as we hope to expand, we didn’t want a name that couldn’t be protected,” said CEO and co-founder John S. Pepper.Pepper...