Word: genericizing
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...from the World Trade Organization and the European Union. Since 1974, the Mexican government had kept tight control over the production and labeling of the liquor: only tequila made from at least 51% Weber blue agave grown in Jalisco state or five designated neighboring areas could bear the generic tequila name. The WTO and the E.U. concurred, making tequila--like Champagne, Cognac and sherry--one of the world's few geographically defined liquors. Suddenly dozens of brands produced in other Mexican states, the U.S. and Spain had to be relabeled, focusing the tequila demand on Jalisco...
...aware that radio and MTV and the Billboard charts are brimming over with aggressively generic teen pop acts. At first blush, Aguilera--with her youthful charm and bare, toned midriff--appears to fit right in. But listen closely. Although some of the compositions she chooses to perform are a bit bland, her voice has range and soul and tasteful flair. Still, this Grammy win is not just about vocals--and neither is a lasting career. Aguilera's rise is a lesson in how to market a 21st century star. And the savvy promotional campaign that has taken...
...visors: Want to look athletic and hard? Don't have time to work out? Slip on a generic sporty-poseur visor to brew up some Instant Jock...
...Whether deliberate or no, the generic title of this Boston-based quartet's third album (recorded at Fort Apache studios here in Cambridge) reflects their music. None of the melding of musical styles so popular in modern rock occurs here: straight-up three-chord rock is the name of the game. When done well, as in the tight, focused first single, "Telescope," the standard guitar-bass-drum combination still retains the feel of energy unleashed. Singer Will Claflin also acquits himself well, with a hard-edged voice and decent enunciation, something all too often forgotten in the genre...
This Valentine's, there's no excuse for prepackaged chocolates or generic greeting cards. You can design almost any love token online, limited only by your wallet...