Word: genericizing
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...later meeting to review the billboards? Which news-mag show should they be pushing for? Is it possible, if the movie opens big on Thanksgiving--like incredibly, unbelievably big--that Disney might delay the date when they change the Disney Store windows from a Toy Story theme to more generic Disney Christmas stuff...
PARTS IS PARTS? In the wake of last week's verdicts against State Farm, totaling $1.2 billion, the insurance company is temporarily suspending its policy of requiring body shops to repair cars by using generic bumpers, hoods and fenders. The no-names are cheaper but could end up costing more down the road. When Consumer Reports conducted 5-m.p.h. crash tests on a Taurus, the Ford-made bumper suffered minor damage that cost $235 to repair. A generic bumper shattered, causing $1,350 in damages. Until last week, State Farm made consumers pay the difference if they insisted on using...
Nichols began calling pharmaceutical houses in the U.S. and Europe, telling them that if they started making sulindac it would save thousands of lives. But it was about to come off patent, and as a generic drug it didn't offer much of a payoff because of the likelihood of competitive products and lower prices. Moreover, FAP--Nichols' cancer--is a so-called orphan disease, afflicting only 25,000 Americans, so there wasn't much of a market for it. Thanks, but no thanks, the drugmakers said...
MANAGED CARE If you are one of the 6.3 million Medicare recipients enrolled in an HMO, you can expect to pay more for prescription drugs next year. On average, co-payments are expected to rise 21% for brand-name drugs, 8% for generic drugs. Some HMO's are also tightening annual caps for Medicare recipients: 32% of the plans will set the limit at $500 or less. That's up from 21% in 1999. Should investors dump big drug stocks like Merck? Analysts say the higher costs won't apply to enough consumers to hurt stock prices...
...that one car on the road looked a lot like the next, if not exactly like a Toyota Camry or Honda Accord. Smooth with little edge on the outside, functional within--how many cup holders does yours have? Even luxury cars, from Lexus to Lincoln, have become all but generic, right down to their CD players and navigation systems. Think of them as wombs with a view. Reliable? Absolutely. Efficient? You bet. Dull? Unequivocally...