Word: genericizing
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...that makes possible the approval of drugs like Bidil, a heart failure drug that became the first U.S. medication to be approved and marketed expressly for black people, in 2005. But after approval, a deeper look at the research showed that clinical trials of Bidil - a combination of two generic heart drugs - involved only self-described African Americans, and that the drug was not useful for all blacks and very useful for some whites. In other words, the utility of the first race-based drug was not defined by race...
...other Fortune 500 executives have gold-plated plans that pay for any doctor or specialist, require no out-of-pocket expenses and tack on perks like nutrition counseling. But the vast majority of Cadillac plans are those that typically offer consumers relatively low co-pays for doctor visits and generic and name-brand prescription drugs and preset and relatively affordable out-of-pocket costs for expenses like hospitalizations. Leaner plans, on the other hand, often charge consumers a percentage of total costs, known as "co-insurance," and also have high up-front deductibles. (Read "Obama's Health Push...
Diprivan, which is administered intravenously and known by its generic name propofol, can lead to respiratory failure. It was allegedly found at Jackson's rented home during a police search after the superstar's death and is rumored to have been used by the him in the past to treat insomnia. (See a post-Michael guide to the Jackson family...
...other big barrier is information: evidence-based medicine is hard to practice without evidence. There are studies showing that generic and over-the-counter drugs for hypertension, heartburn and psychosis are often just as effective as costlier brand-name alternatives; that stents can work miracles when inserted quickly after heart attacks but don't seem to help much as preventive measures; that the areas with the most hospital beds, imaging machines and specialists spend the most on excess hospital stays, MRIs and specialty care. But the big money in medical research goes to testing new drugs and cutting-edge technologies...
...Were Sleeping she had to pretend she was in love with a handsome guy (Peter Gallagher) while his family pushed them together. In Two Weeks Notice she was the underling who couldn't stand her boss, then fell in love with him; here she's the boss and generic hunk Ryan Reynolds is the aggrieved assistant. And in her one solo hit, Miss Congeniality, she was a gruff FBI agent who went undercover as a perky contestant in a beauty pageant; this time she's a bitch on heels who has to impersonate a human being at the home...