Word: genericizing
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...many consumers, generic drugs have been a welcome remedy for sticker shock at the pharmacy counter. Designed to work as effectively as their brand- name counterparts, generics often sell for half the price. Since 1984, when Congress sought to make generics more readily available by speeding up the Government-approval process, competition has skyrocketed -- and so has the opportunity for abuse. Now a yearlong investigation by the Justice Department and the Food and Drug Administration is uncovering evidence that some makers of generic pharmaceuticals falsified laboratory test results and paid off FDA chemists to gain quick Government approval for their...
Hastening to restore confidence in its imprimatur, the FDA last week launched a crash program to re-evaluate 30 of the most commonly prescribed generic medications, including such prevalent antibiotics as ampicillin and oral penicillin. Over the next six weeks, the agency will test more than 1,000 samples to make sure they are biologically equivalent to their brand-name counterparts. In addition, the FDA, which had cut back its commercial inspections because of budget restraints, announced that it will hire more field inspectors and seek tougher punishments for unscrupulous manufacturers...
Ever since Charlie Chaplin battled a rambunctious Murphy bed, the fold-up sleeper has been an American icon. In New York City last week, a federal appeals court showed just how firmly the name is embedded in popular lore when it ruled that "Murphy bed" has become a generic term and therefore is not subject to trademark protection...
Confronted by the high cost of research, expiring patents and the explosive growth of generic drugs, many pharmaceutical companies will step up efforts to broaden their global reach through mergers or cooperative ventures. But such pressures were few in 1896, when Hoffmann-La Roche was formed in Basel and began producing a cough syrup called Sirolin. The company prospered at first but then almost went broke during World War I because one of its important markets was revolution-torn Russia. Fearing a Nazi invasion in the 1930s, Hoffmann-La Roche created a twin Canadian-based company called Sapac...
...hardly the curator's fault. It is built into the career itself. Warhol's paintings came out of a culture of mass production and reproduction, and have been run back through it so widely and often that they contain very few surprises. With a few piercing exceptions, they seem generic. His Mona Lisas are by now as famous as Leonardo's, especially for people who don't care much for old art. (Except that, for a lot of the audience, they are old art -- mysterious icons of the remote '60s.) On the whole, the sense of expansion and refreshment...