Word: genericizing
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...people, like farmers, in their states and districts. That is not going to stop the protectionist drive. The urge on Capitol Hill to do something, anything, about trade is overwhelming. But there is a trend away from bills aimed against specific products or countries, and increasing talk about writing "generic" legislation...
Still other possible features of a generic trade act, however, would be definitely counterproductive. Congress may try to limit the President's power to override International Trade Commission recommendations, like the one to impose a shoe quota. But while the ITC properly focuses on whether industries are injured by imports and what measures might afford relief, the President must consider broader matters, such as the interests of consumers and foreign relations. Reagan is strongly opposed to any restrictions on presidential prerogatives, but he has bent in the past to congressional pressure...
...fourth-best-selling prescription drug. Until its patent expired last February, Hoffmann-La Roche, a Swiss firm, , enjoyed a monopoly in manufacturing Valium. Last week that profitable preserve was spoiled when three pharmaceutical companies received approval from the Food and Drug Administration to begin marketing the medicine under its generic name, diazepam...
...cubism, a shallow, divided skin on which the scraps of paper and little objects surface and vanish, overlapping like leaves on a forest floor. He called them all "Merz" constructions: the name was a fragment of a printed phrase advertising the Kommerz-und Privat-Bank, but it became generic. In these works, cubist ambiguity, constructivist utopianism and a sweet irreverence that was entirely Schwitters' own are knotted together as a gift to the future. The idea of the urban poet as a scavenger was by no means new. It had been around since Baudelaire's ragpicker in the 1860s...
...license, buying a new car or completing a successful diet. Customers can use cards to announce a divorce, propose a tryst or console a pal whose pet dog has died. Carrying that marketing strategy to an extreme, California Dreamers, a Chicago company, has put out an all-purpose Generic Greeting Card. The message: "Whatever...