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Word: genericizing (lookup in dictionary) (lookup stats)
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...Sandinistas came in," he said. "They overthrew Somoza, killed him and overthrew him. Killed him, threw him out." In fact, ex-Dictator Anastasio Somoza Debayle was assassinated in Paraguay after a year in exile. When reporters challenged Bush, the Vice President said he had meant Sandinistas in a "generic" sense...

Author: /time Magazine | Title: Spotlight on the Seconds | 10/15/1984 | See Source »

While sales of higher-priced varietal wines, named after specific grapes like the Cabernet Sauvignon and Pinot Noir, remain strong, low-cost generic labels, the Burgundies and Chablis produced by such vintners as Inglenook and Almaden, have fallen off. The price of a gallon jug of domestic wine sold in food stores has been cut in half since 1981, to about $3. Meanwhile, foreign vintners have flooded the U.S. Helped by a strong dollar that has made their wines cheaper for American buyers, foreigners boosted their share of the American market this year to more than 25%, up from...

Author: /time Magazine | Title: California's Grape Depression | 10/15/1984 | See Source »

Doering argues that some generic drugs do not dissolve as fast or as completely in the intestine as do brand-name pills. That could be dangerous for patients taking drugs for life-threatening diseases. The FDA, though, disagrees with Doering. Says Dr. Peter Rheinstein, the agency's director of drug standards: "There are no more safety problems with FDA-approved generic drugs than with brand-name medications...

Author: /time Magazine | Title: Prescription for Cheap Drugs | 9/17/1984 | See Source »

...states have passed laws that allow pharmacists to substitute a generic equivalent for a brand-name prescription unless the doctor specifically forbids it. In Florida, druggists are required to tell customers how much they will save by using generic products. To counteract these laws, the brand-name companies encourage doctors to write "dispense as written" or "no substitution" on their prescriptions. In addition, the big firms try to give their pills distinctive shapes and trademarks. Hoffmann-La Roche's Valium tranquilizer tablets, for example, have a V carved in the center. The company hopes that when Valium...

Author: /time Magazine | Title: Prescription for Cheap Drugs | 9/17/1984 | See Source »

...brand-name companies face a broad-based movement toward generics. Some 26 states mandate the use of generic drugs, whenever possible, in Medicaid programs. Several insurance companies, including Aetna, Metropolitan, Prudential and Blue Cross/Blue Shield, have notified health-care policyholders that they will be reimbursed for 100% of the cost of generic drugs but only 80% of the price of brand-name pills. Moreover, many drugstore chains are pushing low-priced generics. Walgreens, with 947 outlets in 30 states and Puerto Rico, says that when one of its pharmacists receives a prescription marked "no substitution," he is to call...

Author: /time Magazine | Title: Prescription for Cheap Drugs | 9/17/1984 | See Source »

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