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Word: genericizing (lookup in dictionary) (lookup stats)
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Congress aims to encourage generic alternatives to brand-name medicines...

Author: /time Magazine | Title: Prescription for Cheap Drugs | 9/17/1984 | See Source »

...other firm has come out with a less expensive version. Dyazide is just one of many bestselling brand-name drugs with no competitors. Reason: U.S. law has made it costly and time consuming for companies to get the Government's go-ahead to market so-called generic copies of brand-name drugs. That regulatory roadblock has thwarted competition and cost consumers untold millions of dollars...

Author: /time Magazine | Title: Prescription for Cheap Drugs | 9/17/1984 | See Source »

...resistance of the audience. They sprinkle a generous supply of topical gags (the Reagan joke is balanced by a Jimmy Carter joke) and adolescent sex jokes (the heroine, played by Lucy Gutteridge, informs Nick that her name, Hillary, means "she whose bosoms defy gravity") over a dizzying succession of generic spoofs. Beyond the basic sendup, which is of World War II-vintage spy movies, they work in parodies of Bond-style adventures and beach-blanket and malt-shop rock-'n'-roll musicals. Omar Sharif is the veteran star recruited to mock his image and collect the good-sport...

Author: /time Magazine | Title: Cinema: Nothing New Under the Sun | 7/2/1984 | See Source »

...door to stow the celery. Instead of confronting yesterday's quiche, she finds herself face to face with the hound of hell, all red-eyed and snappish, with a dreamscape hinting of unspeakable mysteries stretching out behind him. It is here that the film begins to transcend the generic limits of the annual summer giggle fit for the old Saturday Night Live crowd...

Author: /time Magazine | Title: Cinema: Exercise for Exorcists | 6/11/1984 | See Source »

...goal of my current research is to extract the generic qualities of analytical thinking--a skill which can then be applied to any of hundreds of intellectual tasks. By the way, ministering analytical skills appear to be the best way of coping with the fact that even at your age, alas, you have lopped out in learning speed. (Parents and grandparents in the audience may be interested in some very attractive new findings. They show that for people over 85, removing time limits on tests allows those who are healthy to do very well. A lot of intellectual power remains...

Author: By Dean K. Whitla, | Title: Learning how to learn | 6/7/1984 | See Source »

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