Word: genericizing
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...stands for maximum cool, part of the patter of a complex, sometimes convoluted, urban street culture that includes rap music, graffiti art and dancing that goes by a couple of generic styles and several specific names. Like spray-painted murals down the side of a New York City subway, or a ghetto blaster carried on a shoulder broadcasting 130 beats a minute all over a Bronx street, this subculture, nicknamed hip hop, is about assertiveness, display, pride, status and competition, particularly among males. Clothes are not only a part of this offhand cultural statement; they are a kind of uniform...
...hellfire and brimstone" letters to change the name. After one court ruled against Anspach, Parker Brothers buried 40,000 copies of Anti-Monopoly in a dump in Minnesota. But a U.S. appeals court eventually ruled in favor of the professor, holding that the name Monopoly had become generic and that a trademark is lost when it "primarily denotes a product, not the product's producer." Parker Brothers tried a final roll of the dice in the Supreme Court, but last week the Justices declined to review the appeals-court decision. Anspach-and anyone else-may use the Monopoly name...
...hope that other courts will ignore it, but the new test will hardly make it easier to protect trademarks. Among those lost over the years: Thermos, Aspirin, Cellophane, Zipper and Yo-Yo. Xerox fights desperately with ads and public relations efforts to keep its name from slipping into generic usage. The makers of Sanka are waging the same war. Anspach had sold 525,000 copies of Anti-Monopoly before he was stopped. (Parker Brothers sells more than 2 million of the original each year.) He now hopes to get his games back on the shelves, as well...
Much of I Will Always Stay Me has an unnerving quality. Coles and Kafka have organized the material into a kind of generic mental process, in which the subjects gradually progress from nature and animals to more shocking views of drug abuse, and finally toward an inner view of the children's mental development and emotions. On the concrete level, the poems on nature vary from abstract haiku about the moon and the stars to short descriptive passages about the fearful side of nature...
...spent $100,000 and converted four of his chain's 324 U.S. outlets into white boxes with black stripes: they look like supermarket generic packaging with signboards reading 39? HAMBURGER STAND. McDonald's and Burger King's cheapest burger goes...