Word: genericizing
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Those egos will have to shrink, along with authors' incomes, as paperback houses become a greater force in publishing. More and more often now, they depend on generic categories-romances (25% to 30% of all fiction sold), mysteries, historical sagas and scifi. According to Sociologist Walter Powell, co-author of Books, the Culture and Commerce of Publishing: "Fiction may no longer be part of the mass market. It looks very dismal for people who want to make a living writing novels...
...might never have had the chance for a college education. But it also saddled many schools with students woefully unprepared to do college work. The cost of remedial education has skyrocketed. Says Leon Mayhew, vice chancellor for the University of California at Davis: "There are costs in the generic sense of money spent. The other cost is in the misdirection of talents in teaching." While some remedial programs hire specially trained teachers, many untenured-and frustrated-Ph.D.s find themselves teaching basic reading and Algebra I rather than literature or calculus. Adds California State University Chancellor Glenn Dumke: "Either...
...cable. Does that mean you have to be silent while everyone else natters on with lofty ideas about the "video revolution"? Absolutely not! Herewith a few handy statistics to toss into all the heady talk. Just two hints for beginners: never speak of Betamaxes (that's not a generic term, it's a Sony product name); and never call those dandy $1,000 gizmos videotape machines. They are VCRs, and never mind what the initials stand...
...Rosovsky says. Harvey C. Brooks, Peirce Professor of Technology and Public Policy, ventures that the Ptashne case may have had a chilling effect on the discussion of technology transfer in general. "I am a little disappointed that the discussion hasn't continued," he says. "I was sorry to see generic issues settled in the contest of a particular case...
...women and one of the men, drinks still in hand, eye Arthur's dented generic cab suspiciously, then climb in the back seat. "Good night, Charles," one of the women says to the fourth member of the party, who waves from the curb. "We had a marvelous time." Then, turning to Arthur, "Ritz Carlton...