Word: genericizing
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Irate shoppers are balking more strongly than before at the high prices and seeking out money-saving shortcuts. Sales of so-called generic products, which come in plain packages and often cost 25% or so less than national brand products, continue to boom. Within the past six months, the Star Market Co., based in Cambridge. Mass., claims to have introduced unbranded products to the U.S., has had a 10% increase in sales on 85 of them. Its parent, Chicago's Jewel Companies Inc., now has 170 such items in its stores, and the company claims that almost all customers...
Fuller's dream movie has about it a mellowness that contrasts sharply with the brutal force of his earlier films, which often derived their power from the simple act of upending generic conventions-having the hero actually pull the trigger at the moment when normally he might be expected to holster his gun, or even fall into hysterics just when he was supposed to be most tightly controlled. Fuller is still doing this in Big Red, but in a much more benign way. In the movie, which traces the lives of four privates and their sergeant (Lee Marvin) from...
...smacks of more value is likely to catch buyers' eyes. Discount stores are even racking up sizable gains as department store profits decline. K Mart's business in the first quarter was up 14% while Sears' grew a meager 1.5%. Sales of so-called no-brand generic products, which can be substituted for their nationally advertised siblings but are packed in plain black-and-white packages, are also on the increase. The plain-marked product often sells for 30% to 50% less than the national brand, and some 14,000 stores now carry no-brand products...
...company's most promising new prospect, though, is the lucrative African market. In Nigeria, Ultra Sheen has become the generic name for all hair-conditioning products. In a joint venture with the Nigerian government, Johnson last month opened a $2 million manufacturing plant in Lagos. He optimistically predicts that the Nigerian factory will clear the way to the sale of a whole range of black health and beauty products in Africa and a return to the company's high road to profits...
...While Golden State boosters have often maintained that every year is a vintage year in California, this is a little like the line in Camelot decreeing that "July and August cannot be too hot.") The most important -and voluntary-move has been made by the giant winemakers who produce generic "Burgundy" and "Chablis" that have no claim at all to nobility. These companies are now supplementing their lines of jug wines with varietals of surprising merit...