Word: genericizing
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Solomon says he has his own, personal, Machiavellian views of the UFW boycott, but emphasizes that he is not speaking for Gallo. "It is hard to boycott generic things--lettuce and grapes. Gallo is an easily identifiable product, clearly labeled in stores all over the country. We're also the largest winery so we make a prominent target...
...speak more in a generic sense rather than specifics. I hope to estab-lish, as best I can, a position where our country is the leader of the world, based not on military might or economic pressure or political persuasion but on the fact that we are right and decent; that we take a position with every nation as " best we can according to what is best for the people who live there. I strongly favor majority rule in Rhodesia and South Africa. I plan to let that be known to the world...
...Even the term, "minority student," tends to be lumped with such phrases as "disadvantaged," "culturally deprived," "low testers," "intellectually inferior, "inherited insufficiencies." The reader is familiar with the dictionary of poverty. In fact, the concept of the "minority students" has been so tainted with the publicity about and the generic but false beliefs of minority students' educational deprivation and intellectual inferiority that the person behind this label is faced with one of the most difficult battles of history...
Fighting Spirit. This new film, which dares to appropriate the generic word for its title, makes a bad miscalculation. It does not - be grateful for small favors - attempt to parody the ancient conventions of the pirate picture, but it does try to update them for modern audiences, which are supposed to have a taste for greater "realism" than those of 30 or 40 years...
Dean Whitlock said yesterday that the decision allows Harvard administered fellowship committees to interpret the words :a man of Harvard College" in its generic sense...