Word: genericizing
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...many Government departments. The bill will not be reported out this session. Likely to replace it is a bill now being drafted by FDA with the more modest objective of regulating the flow of new drugs, testing their efficacy before they get to market, and encouraging prescription by generic names. But with Kefauver regulating the spotlight, a good many unknown and disturbing facts about drugs and the industry have come tumbling out into the open...
...chauvinistic trade name of Beecham Research Laboratories Ltd. for 6[D(-) a-amino-phenylacetamido] penicillanic acid. No simplified generic term or U.S. trade name has yet been adopted...
...drug may be so costly, especially if it is a patented, monopoly item, that a patient's drug bill for a single illness can run to thousands of dollars. Almost any drug costs far more if it is prescribed by trade name instead of the generic chemical name...
...devoted to Grusha, and Grusha winds up as half a character. When Director John Hancock was analyzing her during the Loeb production, he charted fourteen "good" traits, which read like the Boy Scout Oath, and one fault (she lost he temper readily). Brecht's failure to elevate Grusha above generic goodness is particularly telling since he conceived the play in order to write a special part for Luisa Rainer, an expatriate German actress. His failure exemplifies the weakness invariably cited by the Communist critics: Brecht could create noble agitators and good proletarians, but never a flesh-and-blood working class...
...little like a phonograph record running too fast, he sprays his monologues with far-out terms such as chick, drag, gasser, cool it, bug, dig, weirdo and all that jazz. He also mixes in a never-ending supply of phrases parodying academic jargon ("We must learn to differentiate between generic and relative terms"). Between jokes, he draws on a fat little glossary of verbal rialtos that counterpoint the laughter, indicate his attitude to the material. "Wild, huh?" he will say, standing in the ruins of his most recent target, or "You can't go too far, fellas...